Sunday, September 10, 2017

Lighting in Fashion Photography

While it is true that a good photographer can capture a shot with a decent camera and sunlight, fashion and glamor photography is another story. It's a big business that demands proper lighting to draw attention to the clothing, makeup, hair or accessories being advertised. With some good equipment, editing software and lots of photo shoots, a beginning photographer can emulate the work found in fashion magazines.

Features

    Professional photographers spend a lot of time debating the finer points of fashion photography, but there are a few basics that can help a beginner to the field. Hot lights, which provide continuous light, are not typically used. Instead, strobe lights, which provide a bright flash of light, are common. Fashion photographers use modifiers such as umbrellas, soft boxes, reflectors, color gels and grid spots to change the quality of the light. With a beginner's setup of a couple of strong mono-lights, the photographer only needs stands, a flash meter and modifiers to work against the chosen background. Outdoor fashion photography requires weight to hold equipment in place.

Types

    Although flash lighting predominates the form, some photographers with huge budgets use large, powerful tungsten lights and HMI fresnel spots to create dramatic contrasts with light and shadow. The advantage of continuous lighting is a firmer sense of the shot. Some people argue that models work better with continuous lighting, because the bright flashing lights inhibits flow and relaxation. However, the equipment and power usage of high-end continuous lighting is too expensive for amateur photographers.

Benefits

    The benefits of an effective lighting setup extend beyond making a model look good. Fashion photographers create a variety of effects through manipulations of light, such as creating and eliminating shadows, spotlighting certain features, amplifying color, smoothing texture and creating a distinction between the foreground and background.

Expert Insight

    Writer and photographer Melissa Rodwell shares her insight on the subject of lighting in fashion photography. She feels that professionals can become consumed by formulas, technical trivia, diagrams and equipment but that what truly makes a photograph singular is the artist's eye-- "your own unique way of seeing things that makes your photograph stand out from another." Photographers who emulate the shots of others will still come out with a different photograph because "your eye sees differently from any other eye. And your eye is what you need to constantly develop."

Effects

    There are some popular techniques that fashion photographers use to create effect. Low F-stops, in which the aperture is at a wide opening, creates the classic shot of a model that stands out against a blurry background. The shutter speed dramatically changes the look of the subject. Photographers use a ring light to create a halo-like effect of texture around a subject. Finally, Photoshop is a contemporary photographer's bests friend, allowing the artist to manipulate photographs after a shoot.


While it is true that a good photographer can capture a shot with a decent camera and sunlight, fashion and glamor photography is another story.

Enhance your photography skill,The Top Secret Photography Techniques

. It's a big business that demands proper lighting to draw attention to the clothing, makeup, hair or accessories being advertised. With some good equipment, editing software and lots of photo shoots, a beginning photographer can emulate the work found in fashion magazines.

Features

    Professional photographers spend a lot of time debating the finer points of fashion photography, but there are a few basics that can help a beginner to the field. Hot lights, which provide continuous light, are not typically used. Instead, strobe lights, which provide a bright flash of light, are common. Fashion photographers use modifiers such as umbrellas, soft boxes, reflectors, color gels and grid spots to change the quality of the light. With a beginner's setup of a couple of strong mono-lights, the photographer only needs stands, a flash meter and modifiers to work against the chosen background. Outdoor fashion photography requires weight to hold equipment in place.

Types

    Although flash lighting predominates the form, some photographers with huge budgets use large, powerful tungsten lights and HMI fresnel spots to create dramatic contrasts with light and shadow. The advantage of continuous lighting is a firmer sense of the shot. Some people argue that models work better with continuous lighting, because the bright flashing lights inhibits flow and relaxation. However, the equipment and power usage of high-end continuous lighting is too expensive for amateur photographers.

Benefits

    The benefits of an effective lighting setup extend beyond making a model look good. Fashion photographers create a variety of effects through manipulations of light, such as creating and eliminating shadows, spotlighting certain features, amplifying color, smoothing texture and creating a distinction between the foreground and background.

Expert Insight

    Writer and photographer Melissa Rodwell shares her insight on the subject of lighting in fashion photography. She feels that professionals can become consumed by formulas, technical trivia, diagrams and equipment but that what truly makes a photograph singular is the artist's eye-- "your own unique way of seeing things that makes your photograph stand out from another." Photographers who emulate the shots of others will still come out with a different photograph because "your eye sees differently from any other eye. And your eye is what you need to constantly develop."

Effects

    There are some popular techniques that fashion photographers use to create effect. Low F-stops, in which the aperture is at a wide opening, creates the classic shot of a model that stands out against a blurry background. The shutter speed dramatically changes the look of the subject. Photographers use a ring light to create a halo-like effect of texture around a subject. Finally, Photoshop is a contemporary photographer's bests friend, allowing the artist to manipulate photographs after a shoot.



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