Monday, January 13, 2014

How to Manage a Small Photography Business

How to Manage a Small Photography Business

Many photo enthusiasts start taking pictures as a hobby but later on move on to start a small photo business, either by setting up a home-based studio or opening a shop in a commercial center. Managing a studio can be quite challenging if the person managing it is more artistically than business inclined. A balance should be reached in a way that photography is not just an art form but becomes a successful money-making enterprise.

Instructions

    1

    Decorate the reception area where you welcome your clients. Enlarge your best photographic samples at least in 11 x 14 prints and hang them with matching frames. Modern studios also use digital LCDs where photo samples can be displayed.

    2

    Set up your shooting area to be clutter free. It should be spacious enough to accommodate various backgrounds, furniture and props. Some studios have photographic lights that are suspended on the ceiling to allow more available shooting space.

    3

    Set photo package rates and follow them. Do not charge inconsistent prices based on client relationships because this will only cause confusion. A price list should be printed and made available to all prospective clients to solve this problem.

    4

    Advertise wisely using cost-effective ways. In addition to regular forms of advertising such as local newspapers and magazines, it's a must to set up an online presence through a website that shows your photo samples. Some businesses now use social networking such as Facebook and Twitter as forms of advertisement and getting the word out. Do-it-yourself fliers can also be easily made and handed out to the public.

    5

    Require a 30 to 50 percent deposit for every photo sitting to cover material and labor costs. For lower-priced photo packages and instant passport photos, you may require full payment up front. If you offer wedding and event photography services, require at least a 50 percent deposit or full payment before the occasion to make sure to keep a booking on a specific date.

    6

    Establish a follow-up system to get repeat customers. If customers are willing, you may get their information and add them to a mailing list. Send promotional materials by mail, such as birthday and holiday cards, to remind them of your services. Periodic electronic newsletters sent thru emails about your studio area also an economical way to go.

    7

    Learn basic financial accounting and bookkeeping skills. Computer software are available to help you track the income and expenses in operating your business. A simple filing system should also be adopted in filing orders and storing digital photo images and prints.


How to Manage a Small Photography Business

Many photo enthusiasts start taking pictures as a hobby but later on move on to start a small photo business, either by setting up a home-based studio or opening a shop in a commercial center. Managing a studio can be quite challenging if the person managing it is more artistically than business inclined. A balance should be reached in a way that photography is not just an art form but becomes a successful money-making enterprise.

Instructions

    1

    Decorate the reception area where you welcome your clients. Enlarge your best photographic samples at least in 11 x 14 prints and hang them with matching frames. Modern studios also use digital LCDs where photo samples can be displayed.

    2

    Set up your shooting area to be clutter free. It should be spacious enough to accommodate various backgrounds, furniture and props. Some studios have photographic lights that are suspended on the ceiling to allow more available shooting space.

    3

    Set photo package rates and follow them.

    Enhance your photography skill,The Top Secret Photography Techniques

    . Do not charge inconsistent prices based on client relationships because this will only cause confusion. A price list should be printed and made available to all prospective clients to solve this problem.

    4

    Advertise wisely using cost-effective ways. In addition to regular forms of advertising such as local newspapers and magazines, it's a must to set up an online presence through a website that shows your photo samples. Some businesses now use social networking such as Facebook and Twitter as forms of advertisement and getting the word out. Do-it-yourself fliers can also be easily made and handed out to the public.

    5

    Require a 30 to 50 percent deposit for every photo sitting to cover material and labor costs. For lower-priced photo packages and instant passport photos, you may require full payment up front. If you offer wedding and event photography services, require at least a 50 percent deposit or full payment before the occasion to make sure to keep a booking on a specific date.

    6

    Establish a follow-up system to get repeat customers. If customers are willing, you may get their information and add them to a mailing list. Send promotional materials by mail, such as birthday and holiday cards, to remind them of your services. Periodic electronic newsletters sent thru emails about your studio area also an economical way to go.

    7

    Learn basic financial accounting and bookkeeping skills. Computer software are available to help you track the income and expenses in operating your business. A simple filing system should also be adopted in filing orders and storing digital photo images and prints.



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Sunday, January 12, 2014

Copyright Law: Can You Print a Copy of an Image?

Copyright Law: Can You Print a Copy of an Image?

People are violating copyright laws every day and they may not even know it. A lot of people think that everything on the Internet is within the public domain. They copy and paste pictures from one site and use them on another site. They copy images from a website and put it on their brochure or their party invitations. It happens every day. But is this legal?

Copyright Law for Images

    Images as defined by the U.S. Copyright Office are pictorial, graphic and sculptured works. U.S. copyright law protects photographers' and image creators' rights to determine who can use the images they create. The law states, "Copyright protects original works of authorship that are fixed in a tangible form of expression. The fixation need not be directly perceptible so long as it may be communicated with the aid of a machine or device." This can also include charts, graphs, drawings, stills from motion pictures or cartoons.

Violation

    Using images created by other people without permission to sell goods, products and services is a direct violation of the copyright law. Many people think that if they aren't using the image to generate income then there is no violation. The University of Pittsburgh, University Library System says, "Wrong. you are infringing on their rights under copyright law and you may be affecting the potential market value of the original work." Any use that isn't fair use or any for which the owner hasn't given permission is considered a violation.

Fair Use

    University of Maryland tells its teachers that according to fair use rule, "the need to copy should occur closely in time to the need to use the copies." For example, a teacher prints an image to illustrate a point in a lecture she is giving that afternoon. The U.S. Copyright Office warns that people should use caution because "fair use" has no set definition and often has to be reviewed case by case. To be safe, it's best to ask for permission from the owner.

Permission

    Photographers and cartoonists often include a signature or a caption along with the photograph. If not, to find out how to contact the image owner, contact the U.S. Copyright Office. It can provide the name of the copyright owner and the address listed when the copyright was registered. The fee is $165 for every two hours of research or you can visit the Copyright Office and search for free on your own.

Offense

    Copyright violation is a federal offense. The person who owns the image files a grievance against you in a civil lawsuit that will land you in federal court. In "Big Bucks Selling Your Photography," Cliff Hollenbeck writes that for the image owner "it can mean being awarded payment for the photo use, legal expenses and a damages award." To be safe, know that every image is a copyrighted once it is created, whether it is registered or not with the U.S. Copyright Office.


Copyright Law: Can You Print a Copy of an Image?

People are violating copyright laws every day and they may not even know it. A lot of people think that everything on the Internet is within the public domain. They copy and paste pictures from one site and use them on another site. They copy images from a website and put it on their brochure or their party invitations. It happens every day. But is this legal?

Copyright Law for Images

    Images as defined by the U.S. Copyright Office are pictorial, graphic and sculptured works. U.S. copyright law protects photographers' and image creators' rights to determine who can use the images they create. The law states, "Copyright protects original works of authorship that are fixed in a tangible form of expression. The fixation need not be directly perceptible so long as it may be communicated with the aid of a machine or device." This can also include charts, graphs, drawings, stills from motion pictures or cartoons.

Violation

    Using images created by other people without permission to sell goods, products and services is a direct violation of the copyright law. Many people think that if they aren't using the image to generate income then there is no violation. The University of Pittsburgh, University Library System says, "Wrong. you are infringing on their rights under copyright law and you may be affecting the potential market value of the original work." Any use that isn't fair use or any for which the owner hasn't given permission is considered a violation.

Fair Use

    University of Maryland tells its teachers that according to fair use rule, "the need to copy should occur closely in time to the need to use the copies." For example, a teacher prints an image to illustrate a point in a lecture she is giving that afternoon. The U.S. Copyright Office warns that people should use caution because "fair use" has no set definition and often has to be reviewed case by case. To be safe, it's best to ask for permission from the owner.

Permission

    Photographers and cartoonists often include a signature or a caption along with the photograph. If not, to find out how to contact the image owner, contact the U.S. Copyright Office. It can provide the name of the copyright owner and the address listed when the copyright was registered. The fee is $165 for every two hours of research or you can visit the Copyright Office and search for free on your own.

Offense

    Copyright violation is a federal offense. The person who owns the image files a grievance against you in a civil lawsuit that will land you in federal court. In "Big Bucks Selling Your Photography," Cliff Hollenbeck writes that for the image owner "it can mean being awarded payment for the photo use, legal expenses and a damages award." To be safe, know that every image is a copyrighted once it is created, whether it is registered or not with the U.S. Copyright Office.



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Saturday, January 11, 2014

What You Need for a Photo Shoot

A photo shoot is a process where various photos are taken at a specific location such as a park or a studio. It is the photographer's aim and responsibility to take and find the best pictures that fit the requirements of the assignment.

Camera Equipment

    In addition to a camera, equipment may include lighting equipment and different lenses to accommodate the types of pictures that are being taken.

Location

    Whether the location is the central focus on the shoot or not, it is wise to predetermine a location that fits the concept or specific assignment.

Subject

    A photo shoot usually revolves around the subject, which can be anything from an inanimate object to a model who desires to build her portfolio. If the subject is a person, it is important to make him feel comfortable as the photos are being taken to evoke the best emotions and poses possible.

Make-up Artist

    Make-up artists are essential to professional photo shoots because they play a large part in transforming the looks of a model in order to accommodate the aesthetic of the shoot. For example, if the photo shoot is for a print advertisement endorsing lipstick, the make-up artist is responsible for making the model's make-up look immaculate and alluring.

Assistant

    An assistant can be valuable during a photo shoot, especially if it is being held at multiple locations. Having a second person there to help carry equipment and organize logistics such as scheduling and location permits can be highly beneficial to a photographer.


A photo shoot is a process where various photos are taken at a specific location such as a park or a studio. It is the photographer's aim and responsibility to take and find the best pictures that fit the requirements of the assignment.

Camera Equipment

    In addition to a camera, equipment may include lighting equipment and different lenses to accommodate the types of pictures that are being taken.

Location

    Whether the location is the central focus on the shoot or not, it is wise to predetermine a location that fits the concept or specific assignment.

Subject

    A photo shoot usually revolves around the subject, which can be anything from an inanimate object to a model who desires to build her portfolio. If the subject is a person, it is important to make him feel comfortable as the photos are being taken to evoke the best emotions and poses possible.

Make-up Artist

    Make-up artists are essential to professional photo shoots because they play a large part in transforming the looks of a model in order to accommodate the aesthetic of the shoot. For example, if the photo shoot is for a print advertisement endorsing lipstick, the make-up artist is responsible for making the model's make-up look immaculate and alluring.

Assistant

    An assistant can be valuable during a photo shoot, especially if it is being held at multiple locations. Having a second person there to help carry equipment and organize logistics such as scheduling and location permits can be highly beneficial to a photographer.



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Friday, January 10, 2014

What Is Frontal Lighting?

Frontal lighting is the primary source of light in photography and video production. It is sometimes called key lighting. The purpose of frontal lighting is to illuminate the main features of the subject for the camera to see. Frontal lighting shines on the subject from behind the camera. This is usually at an angle of up to 45 degrees to the side and 45 degrees upward. Frontal lighting is used in conjunction with fill lighting and back lighting to create ideal illumination.

Identification

    Frontal lighting is always the first light source considered in photography or video production. When shooting outdoors during the day, frontal lighting is usually provided by the sun. Indoors and at night, frontal lighting is provided by bright artificial lights. By definition, it is always shining on the front of the subject.

Features

    The object of frontal lighting is to bring out features and details of subjects in photographs and video. It is always the brightest light used unless a special effect is being attempted. Frontal lighting should be strong enough to light up the subject without being so bright that it washes the subject out. Sometimes frontal lighting must be reduced to avoid flooding the subject with light and overexposing it. This can be accomplished by increasing the distance between the subject and the frontal light or reducing the intensity of the frontal lighting.

Function

    For frontal lighting to function, it must always be placed behind the camera. This is so it illuminates the side of the subject that the camera sees. It is best to have the frontal lighting shining on the subject at an angle. If it is shining on the subject directly behind the camera, there could be a shadow of the photographer cast into the frame. As a general rule, frontal light should shine on the subject at an angle of about 45 degrees to the right or left.

Considerations

    Photographers must also consider the vertical angle that a frontal light shines on the subject. If a line is drawn between the subject and the camera, the key light should ideally be at an incline angle of no more than 45 degrees. If it is any higher, it will cast some unattractive shadows on the subject. An example is when the sun is high in the sky. Sunbeams hit the brows above peoples' eyes. This creates a raccoon like effect around their eye sockets. Sunlight at sunrise or sunset is the most attractive since it shines at a low angle.

Benefits

    There are many benefits to using frontal lighting in conjunction with fill lighting and back lighting. Fill lighting shines on subject at contrasting angles to frontal lighting. This removes shadows while maintaining the contrast that makes two-dimensional pictures appear three-dimensional. Back lighting shines on the subject from behind. It separates the subject from the background. This is important because bright frontal lighting can flatten a subject out and make the subject blend into the background.


Frontal lighting is the primary source of light in photography and video production.

Enhance your photography skill,The Top Secret Photography Techniques

. It is sometimes called key lighting. The purpose of frontal lighting is to illuminate the main features of the subject for the camera to see. Frontal lighting shines on the subject from behind the camera. This is usually at an angle of up to 45 degrees to the side and 45 degrees upward. Frontal lighting is used in conjunction with fill lighting and back lighting to create ideal illumination.

Identification

    Frontal lighting is always the first light source considered in photography or video production. When shooting outdoors during the day, frontal lighting is usually provided by the sun. Indoors and at night, frontal lighting is provided by bright artificial lights. By definition, it is always shining on the front of the subject.

Features

    The object of frontal lighting is to bring out features and details of subjects in photographs and video. It is always the brightest light used unless a special effect is being attempted. Frontal lighting should be strong enough to light up the subject without being so bright that it washes the subject out. Sometimes frontal lighting must be reduced to avoid flooding the subject with light and overexposing it. This can be accomplished by increasing the distance between the subject and the frontal light or reducing the intensity of the frontal lighting.

Function

    For frontal lighting to function, it must always be placed behind the camera. This is so it illuminates the side of the subject that the camera sees. It is best to have the frontal lighting shining on the subject at an angle. If it is shining on the subject directly behind the camera, there could be a shadow of the photographer cast into the frame. As a general rule, frontal light should shine on the subject at an angle of about 45 degrees to the right or left.

Considerations

    Photographers must also consider the vertical angle that a frontal light shines on the subject. If a line is drawn between the subject and the camera, the key light should ideally be at an incline angle of no more than 45 degrees. If it is any higher, it will cast some unattractive shadows on the subject. An example is when the sun is high in the sky. Sunbeams hit the brows above peoples' eyes. This creates a raccoon like effect around their eye sockets. Sunlight at sunrise or sunset is the most attractive since it shines at a low angle.

Benefits

    There are many benefits to using frontal lighting in conjunction with fill lighting and back lighting. Fill lighting shines on subject at contrasting angles to frontal lighting. This removes shadows while maintaining the contrast that makes two-dimensional pictures appear three-dimensional. Back lighting shines on the subject from behind. It separates the subject from the background. This is important because bright frontal lighting can flatten a subject out and make the subject blend into the background.



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How to Use a 70-to-200-mm F/4 Zoom Lens for Landscape Photography

How to Use a 70-to-200-mm F/4 Zoom Lens for Landscape Photography

Landscape photography creates a wide array of photographic adventures for hobbyists and professionals, taking artists to beautiful and remote locations. Many photographers work with wide-angle lenses to capture the wide expanse of the scene before them. A zoom lens is normally used to capture sports or distant subjects and compresses the front and back of the photograph due to the design of the glass within the lens. (See reference 1.) Though somewhat uncommon, a lens that zooms from 70 to 200 mm can be used for landscapes and can add creativity and diversity to the normal landscape image.

Instructions

    1

    Choose a location for your photograph with a long distance between the camera and the subject. The distance will vary based on your composition goals, but to capture a wide scene of your subject, stand at least 200 yards away. A 70-to-200-mm zoom lens will compress the various layers of your image, the foreground, background and middle ground, so adding more distance between you and the subject will help maintain the depth of the landscape.

    2

    Place the camera on a tripod at the proper distance from your main subject. Using a tripod will help steady the camera--necessary because this lens is long and heavy and may add camera shake to the image.

    3

    Compose your image at the widest setting possible for this lens, in the 70-mm range, to capture as much width as possible to the photo. The lower the focal length of the lens, the wider the angle of the image that is captured. Most landscape images are shot within the range of 21 mm to 50 mm.

    4

    Turn the barrel of the lens to zoom in on your subject and capture the same image at the 200-mm focal length to add detail to your overall photo shoot. For example, if you are photographing a cactus in front of a mountain range, take the first image at the 70-mm range, capturing both the cactus and the mountains. Zoom the lens by turning the barrel of the lens and narrowing the composition of the image to focus on just the cactus. The closeup image of the cactus, shot at 200 mm, will add some visual variety to the wide shot at 70 mm and create a more interesting display of photos.


How to Use a 70-to-200-mm F/4 Zoom Lens for Landscape Photography

Landscape photography creates a wide array of photographic adventures for hobbyists and professionals, taking artists to beautiful and remote locations. Many photographers work with wide-angle lenses to capture the wide expanse of the scene before them. A zoom lens is normally used to capture sports or distant subjects and compresses the front and back of the photograph due to the design of the glass within the lens. (See reference 1.) Though somewhat uncommon, a lens that zooms from 70 to 200 mm can be used for landscapes and can add creativity and diversity to the normal landscape image.

Instructions

    1

    Choose a location for your photograph with a long distance between the camera and the subject.

    Enhance your photography skill,The Top Secret Photography Techniques

    . The distance will vary based on your composition goals, but to capture a wide scene of your subject, stand at least 200 yards away. A 70-to-200-mm zoom lens will compress the various layers of your image, the foreground, background and middle ground, so adding more distance between you and the subject will help maintain the depth of the landscape.

    2

    Place the camera on a tripod at the proper distance from your main subject. Using a tripod will help steady the camera--necessary because this lens is long and heavy and may add camera shake to the image.

    3

    Compose your image at the widest setting possible for this lens, in the 70-mm range, to capture as much width as possible to the photo. The lower the focal length of the lens, the wider the angle of the image that is captured. Most landscape images are shot within the range of 21 mm to 50 mm.

    4

    Turn the barrel of the lens to zoom in on your subject and capture the same image at the 200-mm focal length to add detail to your overall photo shoot. For example, if you are photographing a cactus in front of a mountain range, take the first image at the 70-mm range, capturing both the cactus and the mountains. Zoom the lens by turning the barrel of the lens and narrowing the composition of the image to focus on just the cactus. The closeup image of the cactus, shot at 200 mm, will add some visual variety to the wide shot at 70 mm and create a more interesting display of photos.



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