Saturday, November 24, 2018

A Guide to Understanding Color Communication

Color communication refers to the act of defining or describing a precise color. Effective color communication is essential to graphic design, since reproducing color inaccurately reduces the quality of a final product.

Basics

    People view colors differently, since age, eye fatigue and other factors determine color perception. Colors look differently in different types of lighting or on different electronic devices. In addition, color descriptions are inevitably subjective. Effective color communication requires a reliable, objective way to measure color.

Features

    Color has three dimensions. Hue refers to the basic color, such as blue. Saturation refers to how vivid or dull the color appears. Finally, lightness indicates whether the color is bright or dark.

Devices

    Graphic designers use densitometers, colorimeters and spectrophotometers to measure and define colors. Densitometers work by recording how much light an object reflects. Colorimeters break colors into red-green-blue (RGB) components. Spectrophotometers, which are most accurate, measure how much light an object reflects at multiple intervals on the visible spectrum.


Color communication refers to the act of defining or describing a precise color. Effective color communication is essential to graphic design, since reproducing color inaccurately reduces the quality of a final product.

Basics

    People view colors differently, since age, eye fatigue and other factors determine color perception. Colors look differently in different types of lighting or on different electronic devices. In addition, color descriptions are inevitably subjective. Effective color communication requires a reliable, objective way to measure color.

Features

    Color has three dimensions. Hue refers to the basic color, such as blue. Saturation refers to how vivid or dull the color appears. Finally, lightness indicates whether the color is bright or dark.

Devices

    Graphic designers use densitometers, colorimeters and spectrophotometers to measure and define colors. Densitometers work by recording how much light an object reflects. Colorimeters break colors into red-green-blue (RGB) components. Spectrophotometers, which are most accurate, measure how much light an object reflects at multiple intervals on the visible spectrum.



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